LMC

Logo Design | Branding

LMC is a Lennar Company that builds upscale apartments across the US. Mythic has partnered with LMC on multiple projects, branding many of their residences throughout the Charlotte area. I had the opportunity to work with them to develop a brand for their upcoming apartment complex in Charleston, SC. The strategy team at Mythic spent weeks researching the area, scoping out competition, and interviewing locals. Using this research we went through an intensive naming exercise with the client and ultimately settled on the name Cormac — named for a notorious female pirate from the area of Charleston, known for her red hair. We then went through the process of developing multiple logo options, eventually landing on a geometric depiction of a sextant. This allowed us to explore a brand look and feel that had a nautical nod to the history of the location, while maintaining sophistication and elegance. We also developed an illustration style that complemented the look of the logo and included an illustration of the pirate Anne Cormac, herself.

Early Concepts