Children’s home society of north carolina

Logo Design | Branding | Exploration

The Children’s Home Society of North Carolina is based in Greensboro, NC. They’ve been around for nearly 120 years, originally created as an adoption and foster care agency. Over the past few decades, they have expanded their capabilities to included a variety of new programs and services offered to families in challenging circumstances. Now seen as a one of the most competent and respected agencies in the nation, CHSNC came to Mythic looking for a new logo that would reflect their status as an innovator in the field and bring their brand into the 21st century.

The agency’s previous logo was somewhat childish and often caused them to be perceived as a childcare facility. My proposed design was intended to allow them to stand out as a leader and innovator in the family services space with a mark that conveyed community, energy, and progress.

Alternate Explorations